Luxury cars manufacturer Jaguar is planning to collaborate with Chinese automakers, Chery to create a new brand in China. It was done to take the Chinese government’s sympathy, which began tighten the rules relating to the automotive industry there.

The Chinese government at this time is trying to obstruct foreign manufacturer for grabbed the country deeper. Various rules are made to complicate it.

However, like other manufacturers have started to create a local brand, Jaguar was thinking the same thing and Chery be chosen after negotiation with other Chinese brands, Great Wall Motor Co. Ltd. does not meet the agreement.

Jaguar Land Rover Plc (JLR) in a report said to have agreed in principle with Chery to develop a luxury cars based on Jaguar models but with Chery brand or new brand in order to take the Chinese government’s sympathy.

“National Development and Reform Commission (NDRC) has been very clear, if you want to get approval for future projects, then both sides must have substantial cooperation, not a simply adding capacity,” explains a source to 21st Century Business Herold as reported by China Car Times, Saturday (12/10/2011).

Because NDRC has the authority to approve or reject a foreign investment project even though it is a joint venture there.

Chinese local media say that a car will be developed jointly by JLR and Chery for production with Chery logo or  joint venture  logo and both parties will also collaborate to create environmentally friendly vehicles.

Chery itself currently is being aggressively developed a luxury cars. This was proven with the birth of Qoros car brand which setting for Chery luxury car  in European and American markets. Not to mention the Riich brand. And if become, a new brand collaboration between Jaguar and Chery will further strengthen  Chery position at the global level.